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A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript. You may have thought about learning a programming language or two and becoming a web developer. Luckily for you, we understand that aspiring web developers will have questions about the profession, which is why we have put together this comprehensive guide, which aims to answer the above questions and more. Many web developers start their careers with a single focus, usually front-end or back-end development. They may move on to be full-stack developers or explore careers in related fields, including project management, computer programming, or graphic design. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn’t fit the device window.

Web developers often use popular software applications such as Photoshop and WordPress, as well. As you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers. Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn’t come pre-installed with most browsers, there’s a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience.

Learning from forums, classes, websites, and other developers can be fun, too. Web developers need to know coding languages, along with UX and UI fundamentals. Some professionals teach themselves these qualifications, while others rely on bootcamps or academic degrees in computer science or related fields. Aspiring web developers need time, patience, and perseverance as they acquire the skills required for their careers. Web developers never stop learning because they work in a highly dynamic, always-expanding field.

Digital marketing, or online marketing, is a form of advertising that uses the internet and digital technologies to connect with customers. Digital marketing campaigns aim to increase brand awareness, drive sales, and promote goods and services. A study from April 2024 revealed 5.44 billion people (67.1 per cent of the global population) use the internet today, and 5.07 billion use social media 1. This exponential increase in internet users has led to a similar rise in digital marketing efforts. A digital marketing strategy is a plan for using online channels to establish an internet presence and achieve specific marketing objectives. These channels can include organic search, social media, paid ads, and other web-based mediums such as your website.

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It’s published by a third party, like press mentions or media outlet coverage, people sharing your content via their networks, user-generated content, and even word-of-mouth marketing from satisfied customers. The HubSpot Blog is an example of owned media, but this can also include some off-site content you own (e.g. a blog you publish on Medium). Whatever your overarching digital marketing goal is, you must be able to measure the success of your strategy along the way with the right digital marketing tools. The difference between a strategy and a tactic lies in their scope, level of detail, and time frame. A strategy is a high-level plan that guides your direction and long-term goals and how you plan on accomplishing them. Tactics, however, are specific actions and methods used to implement your strategy and achieve short-term objectives.

To pursue a career as a web developer, start by learning the skills necessary to create and maintain websites. Some web developers opt to earn a degree in computer science or a related field, while others may take courses to learn specific skills like programming or digital design. In some cases, you can learn the necessary skills through hands-on experience. Similarly, a degree in computer science or a related field can result in higher pay than a degree in a non-technical field. Computer science programs provide a more comprehensive education in programming languages and other technical skills that employers seek when hiring web developers.

Experienced web developers may advance to senior web developer or project manager roles. The general steps to becoming a web developer include learning key technical skills and building a portfolio. You can acquire the necessary abilities through formal education, professional practice, or self-directed learning. Entry-level web developers typically maintain, troubleshoot, or create websites by drawing from their programming and graphic design skills and knowledge. Web developers use a specific set of skills and languages to complete their work. Often, they learn these skills and languages through web development certificate programs or bachelor’s degrees.

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They are responsible for server-side scripting, ensuring data storage, retrieval, and the overall functionality of the website. Full stack developers possess skills in both front-end and back-end development, allowing them to handle the entire web development process, from user interface design to server-side operations. Essentially, web development is the process of building websites and applications for the internet using programming languages and technologies. Dez Udezue, a software engineering manager at Meta and a 16-year industry veteran, suggests early-career developers direct their attention to their immediate job tasks. “Hyper focus on the direct manager over the technology stack. They influence growth a lot, especially in the early part of their career,” he says. Web developers must develop a set of technical skills to create websites. They include the markup language HTML, programming languages like JavaScript and SQL, and multimedia publishing tools like Flash.

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That means beginning as a specialist and expanding your portfolio to include other sectors. On the same subject, you need to ensure you have a good accountant to audit the books and submit tax returns for your company. While you don’t need to be an expert, you should oversee the process and ask questions to improve your knowledge. There are plenty of examples of rogue accountants running wild with the money from naive and trusting business owners. You can use a system like Quick Books for complete visibility of your global it technology accounts. Most importantly, more businesses are understanding the benefits of outsourcing, so great agencies are thriving. We’ll be partnering with organizations around the world including DECA, NPower, Build.org, the King’s Trust, AVID, Girl Scouts of Western Washington and Pratham.

To the outside eye, it can seem like a complicated, confusing, and somewhat inaccessible field. So, to shed some light on this fascinating industry, we’ve put together the ultimate introduction to web development and what it takes to become a professional web developer. Nurture your inner tech pro with personalized guidance from not one, but two industry experts. They’ll provide feedback, support, and advice as you build your new career. Our career-change programs are designed to take you from beginner to pro in your tech career—with personalized support every step of the way. According to the US Bureau of Labor Statistics (BLS), organizations need web developers, and demand for them should grow by 16 percent by 2032 1.

When you interview potential staff for your social media marketing agency, set a practical test. Everyone thinks they are a social media expert, but it’s important to see their skills in action before you hire them. Treat your social media agency like it’s your best client to help ensure you have a consistent pipeline of leads coming in. Constantly strategize, and produce great content and eye-popping social media posts. Create reports for yourselves using Agorapulse and analyze your engagement, best content and top acquisition posts to improve your future marketing campaigns. In the early 2010s, starting a social media marketing agency would have been a dream.

Additionally, web developer jobs are expected to grow 13 percent from 2020 to 2030, faster than the average for other occupations. Back-end development is responsible for all the aspects of a website that users do not see. This is also known as server-side development because back-end developers focus primarily on the behind-the-scenes logic, APIs and database interactions that power the site. Web developers should at least know the basics of programs like HTML, CSS, and JavaScript for the front end and PHP or Node.js for the back end. They should be constantly learning and keeping up to date with the industry.